Keeping track of your keyword rankings is essential to know if your SEO efforts are working. Rank tracking tools can help you see where your website stands in search engine results. In this post, we’ll explore 18 of the best rank tracking tools for 2025. These tools will help you monitor your progress, analyze competitors, and improve your strategies.
What Are Rank Tracking Tools?
Rank tracking tools are software that shows how your website ranks for specific keywords in search engines like Google. They give you data on your position, whether it’s improving or dropping, and insights to help you make adjustments.
Why Are Rank Tracking Tools Important?
- Track Progress: See how your rankings change over time.
- Competitor Analysis: Understand what your competitors are doing better.
- Improve Strategy: Use insights to improve your SEO techniques.
- Save Time: These tools automate tracking, saving you hours of manual checks.
How We Chose the Best Tools
To create this list, we tested tools for:
- Ease of Use: Tools that are simple for beginners.
- Features: Tools offering multiple functions like keyword tracking, competitor analysis, and reporting.
- Accuracy: Reliable data for informed decisions.
- Affordability: Options that fit all budgets.
The Top 3 Tools to Get Started
1. SE Ranking
SE Ranking is an all-in-one SEO tool with excellent rank tracking capabilities. It lets you monitor rankings on search engines like Google, Yahoo, and Bing. You can track keywords on mobile and desktop devices separately.
- Key Features:
- Check rankings daily.
- Monitor up to 20 competitors.
- Analyze maps, videos, and ad positions.
- Pros:
- Affordable for beginners.
- Includes additional tools like a keyword research module.
- Pricing: Starts at $23.52/month with a free trial available.
2. Nightwatch
Nightwatch is great for tracking local rankings. It can show your position in over 100,000 locations worldwide. This tool is ideal for businesses focused on local SEO.
- Key Features:
- Precise local ranking data.
- Tracks Google Maps and other search engines.
- Pros:
- Perfect for local businesses.
- Includes other SEO tools like reporting and auditing.
- Pricing: Starts at $32/month, with a 14-day free trial.
3. Mangools (SERPWatcher)
Mangools offers simple tools for beginners. Its SERPWatcher module is user-friendly and gives clear data about keyword rankings.
- Key Features:
- Daily updates on rankings.
- Tracks mobile and desktop positions.
- Pros:
- Easy to use.
- Affordable plans for small businesses.
- Pricing: Starts at €29/month, with a free trial available.
The Next Best Rank Tracking Tools
4. Serpstat
Serpstat is an all-in-one SEO platform with over 30 tools, including a rank tracker. It offers global and local rank tracking for organic and paid keywords.
- Key Features:
- Tracks rankings on Google and Yandex.
- Provides automatic rank reports.
- Includes a site audit tool to fix SEO issues.
- Pros:
- Excellent value for money.
- Offers detailed keyword research.
- Includes a robust auditing tool.
- Cons:
- Steeper learning curve for beginners.
- Pricing: Starts at $45/month. Basic features are free with limited credits.
5. Semrush
Semrush is a powerful, enterprise-level SEO tool. It provides accurate ranking data for keywords and helps with advanced campaign management.
- Key Features:
- Tracks keyword rankings globally and locally.
- Measures algorithm updates with SERP volatility tracking.
- Offers competitor analysis.
- Pros:
- Comprehensive digital marketing tools.
- Daily ranking updates.
- Perfect for professional SEOs and teams.
- Cons:
- Expensive compared to other tools.
- Pricing: Starts at $139.95/month, with a free trial available.
6. Wincher
Wincher is a user-friendly rank tracking tool that combines affordability with functionality. It offers detailed ranking data and historical trends.
- Key Features:
- Tracks local rankings in over 100,000 locations.
- Monitors competitors’ rankings.
- Includes a built-in keyword research tool.
- Pros:
- Affordable pricing.
- Unlimited users included in all plans.
- Intuitive dashboard.
- Cons:
- No keyword difficulty score.
- Pricing: Starts at €24/month, with a limited free plan.
7. SEO PowerSuite
SEO PowerSuite is a downloadable software suite that includes tools for rank tracking, site audits, and backlink management.
- Key Features:
- Tracks rankings on over 300 search engines.
- Provides rank history and advanced filtering.
- Includes a backlink checker.
- Pros:
- Affordable yearly plans.
- Generous free version available.
- Supports local and global rank tracking.
- Cons:
- Desktop-based; no cloud access.
- Lacks monthly subscription options.
- Pricing: Starts at $299/year. A limited free version is available.
8. Morningscore
Morningscore gamifies SEO, making it fun and engaging. It combines rank tracking with a full suite of SEO tools.
- Key Features:
- Tracks keyword rankings daily.
- Includes competitor analysis tools.
- Offers gamified SEO goals.
- Pros:
- Simple, beginner-friendly interface.
- Integrated tools for seamless workflows.
- Accurate ranking data.
- Cons:
- Limited keyword tracking on lower-tier plans.
- Pricing: Starts at $65/month, with a 14-day free trial.
9. AccuRanker
AccuRanker claims to be the fastest rank tracking tool on the market. It’s ideal for agencies and enterprises that need advanced features.
- Key Features:
- Tracks real-time rankings for desktop and mobile.
- Offers competitor insights and API access.
- Includes pixel tracking for SERP features.
- Pros:
- Lightning-fast updates.
- Advanced segmentation for large datasets.
- Enterprise-ready features.
- Cons:
- Not suitable for beginners.
- Pricing: Starts at $99/month, with a 14-day free trial.
10. Advanced Web Ranking
With over a decade of experience, Advanced Web Ranking is a trusted rank tracker. It’s ideal for agencies and large businesses.
- Key Features:
- Provides local, mobile, and desktop rankings.
- Tracks SERP features like snippets and FAQs.
- Offers white-label reporting.
- Pros:
- Reputable and reliable.
- Detailed competitor analysis.
- Flexible reporting options.
- Cons:
- Not an all-in-one SEO tool.
- Pricing: Starts at $49/month, with a 30-day free trial.
More Top-Ranked Tracking Tools
11. RankWatch
RankWatch is an all-in-one SEO platform with a strong focus on rank tracking. It also includes tools for site audits and competitor analysis.
- Key Features:
- Tracks rankings for mobile and desktop.
- Provides automated daily ranking alerts.
- Offers detailed competitor analysis.
- Pros:
- Easy-to-use interface.
- Local rank tracking.
- White-label reporting for agencies.
- Cons:
- No free version.
- Interface could use improvements.
- Pricing: Starts at $29/month, with a 14-day free trial.
12. Keyword Revealer
Keyword Revealer combines rank tracking with keyword research. It’s a great choice for website owners who need a simple yet effective tool.
- Key Features:
- Automates rank tracking tasks.
- Includes a keyword brainstorming tool.
- Tracks competitor rankings.
- Pros:
- Affordable plans.
- Intuitive and easy to use.
- Includes competitor insights.
- Cons:
- Free plan is very limited.
- Pricing: Starts at $7.50/month when billed annually.
13. WebCEO
WebCEO offers advanced rank tracking tools for digital marketers and SEO agencies. It provides insights at both the local and global levels.
- Key Features:
- Tracks rankings by country, city, and ZIP code.
- Monitors SERP features like videos and images.
- Generates custom ranking reports.
- Pros:
- Comprehensive rank tracking options.
- Includes powerful site audit tools.
- Ideal for agencies needing white-label reports.
- Cons:
- More expensive for unlimited searches.
- Pricing: Starts at $37/month when billed annually.
14. SpyFu
SpyFu is known for its robust competitor analysis capabilities. It also offers rank tracking and keyword research features.
- Key Features:
- Tracks current and historical keyword rankings.
- Provides detailed competitor insights.
- Includes domain comparison tools.
- Pros:
- Excellent for competitor analysis.
- Tracks keyword purchases on Google Ads.
- Includes historical ranking data.
- Cons:
- No free trial available.
- Pricing: Starts at $33/month when billed annually.
15. Labrika
Labrika is an AI-powered SEO toolkit. It excels in rank tracking, content optimization, and competitor analysis.
- Key Features:
- Automates keyword rank tracking.
- Provides competitor-based content suggestions.
- Includes an SEO auditor.
- Pros:
- Useful content optimization features.
- Affordable for small businesses.
- Comprehensive rank-tracking options.
- Cons:
- No free trial available.
- Pricing: Starts at $19/month.
16. Authority Labs
Authority Labs is a simple yet effective rank tracking tool. It provides automated daily updates and competitor insights.
- Key Features:
- Tracks rankings on desktop and mobile.
- Recovers “not provided” keyword data.
- Includes white-label options for agencies.
- Pros:
- Daily rank updates.
- Simple and user-friendly interface.
- Affordable for agencies.
- Cons:
- Limited feature set.
- No free plan available.
- Pricing: Starts at $49/month, with a 14-day free trial.
17. Diib
Diib is a lightweight SEO and monitoring tool. It offers keyword tracking, content ideas, and competitive analysis.
- Key Features:
- Tracks keyword rankings and backlinks.
- Generates actionable SEO recommendations.
- Includes competitor benchmarking tools.
- Pros:
- Affordable plans.
- Useful for beginners and small businesses.
- Includes limited free features.
- Cons:
- Free plan is restricted.
- Price increases after the first month.
- Pricing: Starts at $7.99/month for the first month, then $29.99/month.
18. Google Search Console
Google Search Console is a free tool that provides basic rank tracking and website performance metrics.
- Key Features:
- Tracks average keyword positions.
- Provides click-through rates and impressions.
- Offers insights on page performance.
- Pros:
- Completely free.
- Reliable data directly from Google.
- Includes additional tools for sitemaps and indexing.
- Cons:
- Only provides average positions.
- No real-time rank updates.
- Pricing: Free.
Conclusion: Choosing the Right Rank Tracking Tool for 2024
Monitoring your keyword rankings is essential for understanding your SEO performance and making data-driven decisions. The right rank tracking tool can save you time, improve your strategy, and help you stay ahead of competitors. Each tool on this list offers unique features and benefits, catering to different needs and budgets.
Here’s a quick recap to help you choose:
- SE Ranking: Best all-rounder for freelancers and agencies.
- Nightwatch: Ideal for local SEO.
- Mangools: Perfect for beginners seeking simplicity.
- Semrush: The go-to choice for advanced users and large teams.
- Google Search Console: A free and reliable starting point.
Whether you’re a beginner or an SEO expert, there’s a tool here for you. Start with a free trial or free plan to explore the features and find the one that fits your needs best.
FAQs About Rank Tracking Tools
1. What Is a Rank Tracking Tool?
A rank tracking tool monitors how your website ranks for specific keywords in search engines like Google. It helps you track progress, analyze competitors, and optimize your SEO strategy.
2. Why Do Rankings Fluctuate?
Rankings change due to competition, search engine algorithm updates, and changes in user behavior. Regular monitoring helps you adapt to these fluctuations.
3. How Often Should I Check My Rankings?
It’s best to check rankings weekly or daily, depending on your SEO goals. Many tools provide automated updates to save time.
4. Do Free Tools Work for Rank Tracking?
Yes, tools like Google Search Console provide basic rank tracking for free. However, premium tools offer more features like competitor analysis and advanced reporting.
5. What’s the Difference Between Global and Local Rank Tracking?
- Global tracking shows how your site ranks internationally.
- Local tracking focuses on rankings in specific regions, cities, or ZIP codes. This is crucial for businesses targeting local customers.
6. Can I Track Competitor Rankings?
Yes, most rank tracking tools allow you to monitor competitors. This helps you identify their strengths and adjust your strategy.
7. What Is Keyword Cannibalization?
Keyword cannibalization happens when multiple pages on your site compete for the same keyword, lowering your overall ranking. Tools like Semrush help detect and fix this issue.
8. How Do I Improve My Rankings?
To improve rankings:
- Optimize your content for target keywords.
- Build high-quality backlinks.
- Ensure your site is fast and mobile-friendly.
- Use tools to audit and fix SEO issues.
With the right rank tracking tool and a solid SEO strategy, you can achieve your goals in 2025. Start small, track your progress, and refine your tactics for better results.
I am a passionate digital marketer with a strong expertise in SEO and article writing. With years of experience in crafting compelling content and optimizing it for search engines, I help businesses enhance their online visibility and drive organic traffic. Whether it’s creating engaging blog posts or implementing effective SEO strategies, I am dedicated to delivering results that make an impact.
