Do you want to win on TikTok in 2025?
Staying ahead means knowing what works and what doesn’t. For that, you need the right tools. TikTok analytics tools help you track your performance, understand your audience, and improve your strategy.
In this article, we list the 11 best TikTok analytics tools you can use in 2025. Some are advanced and detailed; others are budget-friendly. We explain their features, pros, cons, and pricing so you can choose what’s best for you.
Let’s get started!
Why Do You Need TikTok Analytics Tools?
TikTok is one of the fastest-growing platforms in the world. But just posting videos isn’t enough. You need to know:
- What types of videos work best?
- When is the best time to post?
- Who is watching your videos?
Analytics tools help you answer these questions. They give you data like:
- Views, likes, shares, and comments
- Follower growth
- Audience demographics
With this information, you can:
- Make better content
- Reach more people
- Beat your competitors
The Best TikTok Analytics Tools – Summary
Here’s a quick overview of the top tools:
- Iconosquare: Best overall tool with deep analytics and publishing features.
- SocialBee: Great for managing posts and understanding followers.
- Social Status: Best for agencies needing professional reports.
- Brand24: Ideal for tracking mentions and brand reputation.
- Metricool: A full-featured social media manager.
- Analisa.io: AI-powered tool for quick insights.
- Exolyt: Perfect for tracking trends and competitors.
- Social Blade: Budget-friendly for simple analytics.
- Popsters: Compares performance across multiple platforms.
- TikBuddy: Great for influencer discovery and account management.
- Pentos: Focused on tracking videos, sounds, and trends.
Now, let’s look at each tool in detail.
1 . Iconosquare
Iconosquare is a top choice for TikTok analytics. It’s great for businesses and influencers who want detailed insights.
Key Features
- Customizable dashboard for easy data visualization.
- Advanced TikTok metrics such as likes, shares, and engagement rates.
- Best posting time suggestions based on past performance.
- Industry benchmarks to compare your performance with competitors.
- Competitor analysis to understand market positioning.
Pros
- Deep analytics allow tailored strategies.
- User-friendly interface that’s easy to navigate.
- Useful for tracking competitors and industry trends.
Cons
- Expensive for small businesses or individual creators.
Pricing
Starts at $59/month. A 14-day free trial is available.
2 . SocialBee
SocialBee is an all-in-one tool that helps you schedule posts and analyze performance across platforms, including TikTok.
Key Features
- Follower demographics to understand your audience better.
- Engagement tracking to measure post effectiveness.
- PDF reports for sharing analytics with clients or team members.
- A content scheduler to manage all your posts from one platform.
- Integration with Canva for easy content creation.
Pros
- Easy to use, even for beginners.
- Affordable for small businesses and startups.
- Supports multiple platforms like Instagram, Twitter, and Facebook.
Cons
- Interface could be improved for better user experience.
Pricing
Starts at $29/month. Includes a 14-day free trial.
3 . Social Status
Social Status is perfect for agencies. It focuses on detailed reporting and insights.
Key Features
- Automated reports that are presentation-ready.
- Profile and competitor analytics for a comprehensive view.
- Ad performance tracking to analyze ROI.
- Historical data for long-term trends.
Pros
- Excellent reporting tools save time.
- Great for team collaboration and sharing insights.
Cons
- No scheduling or publishing features, limiting its use to analytics only.
Pricing
Free plan available with limited features. Paid plans start at $26/month.
4 . Brand24
Brand24 helps you monitor your brand on TikTok and other platforms. It tracks mentions, hashtags, and sentiment.
Key Features
- Mention tracking to discover when your brand is mentioned.
- Sentiment analysis to understand public perception.
- Influencer discovery for potential partnerships.
- Real-time notifications for mentions and keywords.
Pros
- Unique insights like brand sentiment.
- Tracks mentions even without explicit tags.
Cons
- Not an all-in-one tool; lacks publishing and scheduling features.
Pricing
Starts at $49/month. A 14-day free trial is available.
5 . Metricool
Metricool is a powerful tool for analytics, scheduling, and managing TikTok and other social media platforms.
Key Features
- Unified dashboard for managing multiple accounts.
- Content planning tools to strategize posts.
- Real-time data tracking for immediate insights.
- Audience engagement metrics to refine content strategies.
Pros
- Supports many platforms like Twitch, LinkedIn, and Pinterest.
- Affordable plans suitable for small teams.
Cons
- Free plan has limited features compared to paid ones.
Pricing
Starts at $22/month. Offers a free plan with limited features.
6 . Analisa.io
Analisa.io is an AI-powered analytics tool for TikTok and Instagram. It’s great for quick and easy insights.
Key Features
- Profile and hashtag analytics for detailed performance insights.
- AI-generated insights that simplify decision-making.
- Metrics like engagement rates and top-performing posts.
Pros
- Easy to use and provides instant results.
- Detailed reports for specific hashtags or profiles.
- Free version available for basic analysis.
Cons
- Limited to TikTok and Instagram.
- Advanced features are costly.
Pricing
Free plan with basic features. Paid plans start at $59.35/month.
7 . Exolyt
Exolyt is a powerful TikTok analytics tool for tracking trends, competitors, and mentions.
Key Features
- Unlimited account tracking for detailed insights.
- Hashtag and sound monitoring to stay on top of trends.
- Competitor analysis to identify gaps and opportunities.
- Brand monitoring to see how users interact with your content.
Pros
- Great for tracking competitors and influencers.
- Dedicated to TikTok, making it highly specialized.
Cons
- Expensive for advanced features and larger teams.
Pricing
Starts at $49/month for one account. Advanced plans start at $199/month.
8 . Social Blade
Social Blade is a simple tool for creators and small businesses. It tracks TikTok and other platforms.
Key Features
- Basic analytics like follower growth and engagement.
- Trend tracking to understand content popularity.
- Easy-to-use interface without requiring sign-ups.
Pros
- Budget-friendly, perfect for beginners.
- Provides basic analytics for free.
Cons
- Limited insights compared to advanced tools.
Pricing
Free plan available. Premium starts at $3.99/month.
9 . Popsters
Popsters compares performance across different platforms, including TikTok.
Key Features
- Cross-platform analytics for a broader view.
- Hashtag tracking to optimize content.
- Easy reporting features for teams and agencies.
Pros
- Great for agencies managing multiple accounts.
- Affordable pricing structure.
Cons
- Pricing increases as you add more platforms.
Pricing
Starts at $9.99/month per platform.
10 . TikBuddy
TikBuddy is perfect for influencer discovery and account management on TikTok.
Key Features
- Influencer rankings for identifying top creators.
- Real-time monitoring for immediate feedback.
- Browser extension for quick access to features.
Pros
- Affordable plans for creators and brands.
- Great for tracking influencers and trends.
Cons
- Some language issues on the interface make navigation tricky.
Pricing
Starts at $69/month. Free trial available.
11 . Pentos
Pentos focuses on tracking TikTok videos, trends, and sounds.
Key Features
- Video and sound tracking for trend insights.
- Competitor monitoring to benchmark performance.
- Historical data tracking for long-term growth.
Pros
- Useful for content planning and campaign tracking.
- Tracks trending sounds for creative strategies.
Cons
- Limited features on basic plans make upgrades necessary.
Pricing
Starts at $49/month. Free trial available.
Conclusion
TikTok analytics tools are essential for anyone serious about growing on the platform. From detailed insights to simple, budget-friendly options, there’s something for everyone. If you’re unsure where to start, here are our top picks:
- Iconosquare for detailed analytics and reporting.
- SocialBee for managing posts and tracking performance.
- Social Status for professional reports and competitor analysis.
FAQs
What is the best TikTok analytics tool for beginners?
SocialBee is a great choice for beginners because it’s easy to use and affordable.
Can I use free TikTok analytics tools?
Yes, tools like Social Blade and Brand24 offer free plans with basic features.
Which tool is best for tracking competitors?
Iconosquare and Exolyt are excellent for competitor analysis.
Are there tools just for TikTok?
Yes, tools like Exolyt, Pentos, and TikBuddy are dedicated to TikTok analytics.
Choose the tool that fits your needs and start growing on TikTok today!
I am a passionate digital marketer with a strong expertise in SEO and article writing. With years of experience in crafting compelling content and optimizing it for search engines, I help businesses enhance their online visibility and drive organic traffic. Whether it’s creating engaging blog posts or implementing effective SEO strategies, I am dedicated to delivering results that make an impact.
