Introduction to SE Ranking
SE Ranking is a popular all-in-one SEO platform. It offers tools to improve your website’s rankings, manage backlinks, research competitors, and more. It’s affordable, easy to use, and packed with features that cater to businesses of all sizes.
SE Ranking may not have the brand recognition of tools like Semrush or Ahrefs, but it stands out because of its competitive pricing and powerful tools. In this review, we’ll explore its key features, pricing, and how it compares to other SEO tools.
Section 1: Rank Tracking and Reporting
Rank tracking is the core feature of SE Ranking. It allows you to monitor your website’s position on search engines like Google and Bing. Here’s why SE Ranking excels in this area:
1. Flexible Tracking Options
SE Ranking lets you track rankings:
- Daily
- Every three days
- Weekly
This flexibility helps businesses save costs. For example, small businesses might only need weekly updates, while agencies can opt for daily tracking.
2. Multi-Device and Location Tracking
SE Ranking lets you track rankings for:
- Desktop and mobile devices.
- Multiple locations, including local SEO campaigns.
This is especially useful for businesses with a local presence, as they can track how they rank in specific cities or even postal codes.
3. Historical Data and Notes
SE Ranking stores historical ranking data, which allows you to see trends over time. You can also add notes to graphs and charts, such as when new keywords were added. This feature is great for teams managing multiple projects.
4. Automated Reports
SE Ranking allows you to schedule automated ranking reports. These reports can be white-labeled for agencies, making it easy to share insights with clients.
Pros of Rank Tracking
- Easy to use, even for beginners.
- Tracks multiple variations of keywords (e.g., mobile vs. desktop) without extra cost.
- Local SEO support for businesses targeting specific areas.
Cons of Rank Tracking
- Limited advanced features compared to competitors like Ahrefs.
- Interface, while simple, could be more modern.
Section 2: Website Audits and On-Page SEO
SE Ranking’s Website Audit Tool helps identify and fix technical SEO issues on your site. It scans your website and provides a detailed report with actionable insights.
What Does the Website Audit Check?
- Technical Issues: Broken links, duplicate pages, missing meta tags.
- Content Quality: Checks for pages with less than 250 words or missing keywords.
- Robots.txt and Sitemap: Ensures these files are correctly configured.
- Mobile-Friendliness: Assesses how well your site works on mobile devices.
Unique Features of the Audit Tool
- Page Monitoring: SE Ranking lets you monitor specific pages for changes. This is useful if multiple people are working on your website, as it ensures that no critical SEO elements are altered.
- Exporting Results: You can export audit results as an Excel file for further analysis.
Limitations of the Audit Tool
Some recommendations feel outdated or too basic. For example:
- SE Ranking advises using trailing slashes in URLs for aesthetic reasons, which isn’t critical for SEO.
- It flags pages with less than 250 words, even if the content is well-optimized.
Section Summary
SE Ranking’s website audit tool is helpful for identifying basic SEO issues. However, it’s not as advanced as the auditing tools offered by Semrush or Ahrefs. It’s best suited for beginners or small businesses looking for quick insights.
Section 3: Competitor Research and Keyword Analysis
One of SE Ranking’s strongest features is its ability to analyze competitors and perform in-depth keyword research. These tools help businesses identify gaps in their strategy and discover new opportunities for growth.
Competitor Research
SE Ranking offers a Competitor Research Tool that lets you analyze the performance of your competitors’ websites. You can view:
- Organic and Paid Keywords: Discover the keywords your competitors rank for or target in paid campaigns.
- Traffic Data: Get an estimate of their traffic volume.
- Backlink Profile: Analyze their backlinks and find link-building opportunities.
- PPC Campaigns: View their paid keywords and ad copies to inform your own campaigns.
Standout Features
- Visual Reports: The charts and graphs in SE Ranking’s competitor tool are easy to read and make the data more accessible.
- International Data: Quickly switch between different countries’ databases to view global performance.
- White-Labeling: Agencies can white-label competitor research reports for clients, adding extra value to their services.
Keyword Research
SE Ranking’s Keyword Research Tool helps you find the best keywords to target for your business. It provides insights such as:
- Search Volume: The number of times a keyword is searched monthly.
- CPC Data: Cost-per-click values for PPC campaigns.
- Keyword Difficulty: A score showing how hard it is to rank for a keyword.
- Seasonal Trends: Analyze how search volume changes throughout the year.
Keyword Suggestions
SE Ranking suggests:
- Similar Keywords: Variations of your target keyword.
- Related Keywords: Broader terms that are contextually relevant.
- Long-Tail Keywords: Low-competition phrases ideal for niche targeting.
This makes it easier to create a list of keywords tailored to your business needs.
Comparing SE Ranking to Competitors
When compared to tools like Semrush or Ahrefs, SE Ranking’s keyword research stands out for its ability to deliver more raw data. In some tests, SE Ranking provided up to three times the number of PPC keywords compared to Semrush. This makes it especially valuable for marketers focusing on paid campaigns.
However, SE Ranking’s interface is simpler, which is both a strength and a limitation. While it’s user-friendly, advanced users may miss some of the nuanced features available in tools like Ahrefs.
Section 4: Reports, Pricing, and Additional Features
Reporting Features
SE Ranking excels in reporting, making it ideal for agencies and teams managing multiple projects. Here’s what stands out:
- Automated Reports: Set up recurring reports to be sent to your email or your client’s inbox.
- Customizable Templates: Build reports that include only the data you need, such as rankings, traffic, or audits.
- Export Options: Reports can be exported in PDF, Excel, or HTML formats.
The reports are colorful, clear, and professional-looking, saving time for agencies that need to scale up reporting.
Social Media Management
SE Ranking includes a basic social media management tool. It allows you to:
- Connect your Facebook and Twitter accounts.
- Schedule posts directly from the platform.
While useful, this feature is limited compared to dedicated social media tools. It’s a nice addition for businesses that want simple social posting capabilities but is not suitable for advanced social media strategies.
Pricing Options
SE Ranking offers flexible pricing based on the frequency of updates and the number of keywords you want to track. Here’s a breakdown:
- Basic Plan ($23/month): Track up to 250 keywords with weekly updates.
- Standard Plan ($43/month): Includes daily updates and allows you to track 1,000 keywords.
- Enterprise Plan ($535/month): For agencies managing thousands of keywords and clients.
Flexible Billing Options:
- You can save up to 40% by opting for weekly keyword updates instead of daily ones.
- Annual subscriptions offer additional discounts.
Value for Money
SE Ranking is one of the most affordable SEO tools in the market, making it a great choice for small businesses and agencies. Compared to Semrush and Ahrefs, it provides similar functionality at a fraction of the cost.
Section 5: Conclusion and FAQs
Conclusion: Is SE Ranking Worth It in 2025?
SE Ranking has come a long way in establishing itself as a powerful and affordable SEO tool. It’s not just a rank tracker anymore—it offers keyword research, competitor analysis, site audits, and even basic social media management. For its price, SE Ranking delivers exceptional value, making it an excellent choice for:
- Small businesses looking to improve their online presence.
- Agencies needing white-label reports and scalable features.
- SEO beginners who want a user-friendly interface.
However, SE Ranking has its limitations:
- The social media management tool is underdeveloped.
- Advanced features, like those found in Ahrefs or Semrush, may be missing for power users.
That said, SE Ranking’s strengths far outweigh its weaknesses, especially for users on a budget or agencies managing multiple clients. Its flexible pricing, detailed keyword data, and easy-to-read reports make it a top contender in 2025.
FAQs About SE Ranking
1. What is SE Ranking used for?
SE Ranking is an all-in-one SEO platform used for tracking keyword rankings, researching competitors, analyzing backlinks, and auditing websites. It’s also helpful for creating automated SEO reports and managing social media posts.
2. How much does SE Ranking cost?
Pricing depends on the frequency of updates and the number of keywords:
- Basic Plan: $23/month (weekly updates, 250 keywords).
- Standard Plan: $43/month (daily updates, 1,000 keywords).
- Enterprise Plan: $535/month (custom options for large-scale users).
Annual subscriptions and less frequent updates (e.g., weekly instead of daily) can reduce costs by up to 40%.
3. Is SE Ranking beginner-friendly?
Yes, SE Ranking is very beginner-friendly. Its interface is simple, and it provides clear reports and actionable insights. It’s a great choice for people who are new to SEO or looking for an affordable tool.
4. How does SE Ranking compare to Ahrefs and Semrush?
SE Ranking offers many of the same features as Ahrefs and Semrush but at a much lower price. While it may lack some advanced functionalities, it provides better affordability and flexibility, making it ideal for small businesses and agencies.
5. Can SE Ranking handle large projects?
Yes, SE Ranking is scalable and suitable for large projects. Its Enterprise plan is designed for agencies and businesses managing thousands of keywords. The platform’s ability to white-label reports also makes it a great choice for agencies.
6. Does SE Ranking offer a free trial?
Yes, SE Ranking offers a 14-day free trial. This allows you to test all major features before committing to a paid plan.
7. What makes SE Ranking unique?
SE Ranking’s combination of affordability, flexible pricing, and extensive data makes it stand out. It also provides features like white-label reporting and PPC keyword research, which are not always available in similarly priced tools.
Final Thoughts
SE Ranking is a well-rounded SEO platform that caters to both beginners and professionals. While it may not have every advanced feature, its affordability, ease of use, and solid tools make it a worthy investment. Whether you’re a small business owner or an agency, SE Ranking can help you improve your SEO strategy without breaking the bank.
If you’re still unsure, take advantage of the 14-day free trial and see if SE Ranking fits your needs. It might just be the affordable SEO solution you’ve been searching for!
I am a passionate digital marketer with a strong expertise in SEO and article writing. With years of experience in crafting compelling content and optimizing it for search engines, I help businesses enhance their online visibility and drive organic traffic. Whether it’s creating engaging blog posts or implementing effective SEO strategies, I am dedicated to delivering results that make an impact.
